Music + Films x Sports = Adidas!

Adidas always knows how to surprise us. They always implement something new and unconventional in their campaign, while still targeting their audience. Every commercial is refreshing! But the Adidas Originals – Star Wars Cantina commercial takes it all away. In this commercial

Adidas takes a universal theme that is not sports related, making soccer the focal point of the commercial. For Example: Star Wars was the most anticipated movie series for years that still will continue to hold its classic presence. While it is a Star Wars themed commercial Adidas adds one of the most influential pop culture artists, Snoop Dog. Adidas does this to attract and engage its target audience, Generation Y, even further. Carrying the theme of a classic movie series and incorporating a pop culture icon, Adidas never deviates from its objective and message it’s trying to convey.

Adidas runs full campaigns by adding many reviews of their buyers and always advertising the best concerts and/or artist. Representing young and viral generations to come. ADIDAS will always represent a young crowd ready to take over the world. They always take their time to do research about their audience and always creating a separate campaign for every single continent. Adidas will always be the daddy of sports and leader of advertisement for many generations!